Think you can make a better Doritos ad than Doritos? Prove it, and you'll win $1 million
Briefly

The return of "Crash The Super Bowl" emphasizes fan involvement in advertising, leveraging the evolution of creator culture and technology to enhance brand engagement.
Chris Bellinger noted, 'It always revolved around putting control back into the hands of fans. With the evolution of the creator culture, it felt like a great time to bring it back.'
The Super Bowl represents a complete advertising cycle, extending beyond the game itself, leading brands to seek innovative ways to engage their audience and maximize investments.
"Crash The Super Bowl" introduced the concept of fan participation in ad creation nearly two decades ago, coinciding with the rise of user-generated content platforms.
Read at Fast Company
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