"Paris 2024 was a major television event and a huge draw for audiences, as well as a windfall for advertisers and NBCUniversal," Ashwin Navin noted, emphasizing the Games' reach and influence.
"The Olympics added new viewers every single day, showing that the games benefited from all the social media buzz and gave advertisers plenty of reach over the multi-week event," according to Ashwin Navin.
Brands like Toyota, Nike, and Apple excelled during the Games, with Toyota's inclusive campaign featuring Paralympian Marissa Papaconstantinou garnering substantial reach and acclaim.
NBCUniversal reported highest Olympic and Paralympic ad revenues, securing more advertisers than previous Olympic events combined, highlighting the Games' successful advertising landscape.
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