The number of ad tech mergers and acquisitions is developing from a trickle to a steady flowSamba TV's purchase of Semasio marks a revival in mergers and acquisitions in the ad tech industry.
These 10 Advertisers Won the Olympics for TV and StreamingThe Paris 2024 Olympics were a major success for advertisers, achieving record ad revenue and audience reach.NBCUniversal reported the highest advertising revenue in Olympic history, with nearly $500 million from new sponsors.
Captify & Samba TV Launch Australia's First Search & TV Measurement Solution - ExchangeWire.comCaptify and Samba TV partner for Australia's first search and TV measurement solutionIntegration provides cookieless and audience-centric data for advertisers