'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

There's not enough money to go around for this to be sustainable... why don't I just invest in the [major players, like Amazon, Walmart, Target and Kroger].

Connected TV and retail media are the fastest growing, hottest segments within media growth overall...Retail media is now fighting for dollars from advertisers they probably haven't fought for historically.

Read at Digiday