The Trade Desk experienced a significant setback as its stock plummeted by 26% due to its first earnings miss in eight years, despite reporting a revenue increase of 23% for Q4. CEO Jeff Green addressed the situation post-announcement by acknowledging some missteps and outlining a comprehensive 15-point action plan. Key changes include a focus on strengthening direct relationships with brands through joint business plans, aiming for faster growth, while balancing commitments to media agencies amidst broad organizational changes.
The reality is that we stumbled into a series of small execution missteps, as companies grow and become increasingly complex, they need recalibration to unlock new opportunities.
Some teams focus on brands, while others focus on agencies. Our commitment to agencies remains strong, but we are also expanding brand direct relationships, particularly through joint business plans.
They [JBPs] grow about 50% faster than the rest of our business.
This pursuit involved the biggest organizational overhaul in its history recently.
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