"One of the greatest challenges is that sometimes we're not aware in digital of what's happening on linear. ACR gives us a great view of both, so we can avoid hitting the same house with redundant campaigns."
"Marketers want to be able to overlap these data segments so they can reach people as effectively as possible. From the beginning, we wanted to make this available across the open web."
#digital-advertising #data-integration #automatic-content-recognition #partnerships #marketing-technology
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