In today's digital-first landscape, brands that can create, rather than just tap into, the cultural zeitgeist, prompting user-generated content, will rank supreme by Gen Z.
DCDX emphasizes that UGC is the most important metric for brands, as consumers are four times more likely to be influenced by UGC than influencer posts.
Brands on this year's rankings let culture take the wheel, enabling their communities to shape the narrative, ultimately fueling organic momentum and excitement.
Notably, the NFL climbed from 27th to 14th place, and Walmart rose from 24th to 12th, showcasing the fluidity of brand standings influenced by consumer engagement.
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