"YouTube introduced Shorts in 2020 with the intention to compete with TikTok by allowing users to upload 30-second vertical videos intended for smartphone viewing."
"Over two billion people watch Shorts every month, YouTube told Fortune in 2023."
"Creator uses: Shorts includes similar features to TikTok, including live videos, editing tools, playlists and the ability to engage with an audience via comments."
"Brands can monetise Shorts and create short-form content to complement long-form videos, with companies like Gucci and Nike using it to create shoppable videos."
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