This year's Super Bowl ads reflect a shift towards humor, nostalgia, and the use of celebrities as brands seek to avoid controversy and align with lighthearted sentiment amidst political tensions and economic challenges. With ad rates exceeding $8 million for just 30 seconds, marketers are cautious, aiming for familiarity and a guaranteed return on investment. The landscape has changed since COVID, with brands prioritizing a politically correct approach and steering away from edgy themes to ensure they resonate positively with an audience that values sentiment and safety.
Since COVID, Super Bowl ads have taken a pretty decisive turn from being fairly edgy, fairly risque, to ones that are much more conscious of the national mood.
Brands have been more likely to play it safe in recent years, wary of a backlash and looking to guarantee a return on their investment.
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