Retail media specialists, or retail media experience planners, have emerged as essential guides to navigate the rapidly evolving and complex landscape of digital advertising.
With the explosive growth of retail media networks, brands now need expertise to align data, creativity, and media, ensuring they effectively drive consumer action.
The emergence of retail media, characterized by its three stakeholders—brand, consumer, and retailer—differentiates it from traditional media models and presents unique challenges.
Retail media expenditure is on a rapid rise, with 2024 US spending estimates significantly exceeding forecasts, showcasing the industry's explosive growth and importance.
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