The Power of Partnerships and Innovation, according to New Balance's Calvin Goncalves
Briefly

"When we bring outside people in, like a Joe Freshgoods, from a brand level—we don't force it. We allow them to be themselves but also ensure it's good for the brand."
"Partnerships are great for go-to-market strategies because they expose products and services to new audiences. But working with influencers is a doozy, so here are some of his tried-and-true tips for getting it right."
Read at Hubspot
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