Poppi recently faced backlash following its Super Bowl advertisement due to a marketing strategy that involved sending touchscreen vending machines to influencers. This decision received criticism on TikTok, with users deeming it excessive and out of touch, especially when compared to brands like Olipop. Following negative comments, particularly regarding the claimed cost of the machines, Poppi issued clarification about their campaign's intentions, but the damage to their public image had already been done, leading to a shift in consumer allegiance toward Olipop.
The backlash over Poppi's influencer marketing revealed a disconnect between extravagant promotions and consumer sentiment, highlighting a need for brands to align their strategies with audience values.
Despite attempts to clarify their campaign's intentions, Poppi faced a significant public relations challenge as consumers perceived their marketing move as tone-deaf and overly extravagant.
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