The only way that marketers can unleash the full potential of CTV is through programmatic. Programmatic offers the best way to achieve granular audience targeting, meaningful reach, effective frequency, and more impactful measurement.
A dedicated CTV programmatic tech stack provides marketers with the ability to navigate many of the channel's limitations: fragmentation, quality, and price. Leveraging the right technology paired with diverse data enables you to take a fully agnostic approach.
Dynamic Creative Optimisation (DCO) seamlessly tailors your ads to specific audience interests, enabling you to measure campaign performance in real time. MiQ's recent work with Merkle for The Gym Group increased footfall by 6% through dynamic TV creative.
Consumers don't watch TV in terms of linear / BVOD / SVOD/ FAST, so it's time we stopped navel-gazing and started thinking about TV in a more holistic manner. Brands need to plan and activate linear TV, streaming, and YouTube together.
#ctv-advertising #programmatic-advertising #marketing-strategy #audience-targeting #dynamic-creative-optimization
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