The Omnicom-IPG Acquisition Looks Like a Good Bet. Here's Why It May Also Be a Risky One
Briefly

The size and complexity of the integration could take significant time, allowing tech leaders such as Google and Amazon to extend their leads in leveraging AI for personalized data-driven marketing.
Aligning workforces, systems, and corporate cultures requires careful planning and clear communication to minimize disruption, highlighting the significant risks in the merger process.
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