Loneliness is far more than just a bad feeling; it harms both individual and societal health. It is associated with a greater risk of cardiovascular disease, dementia, stroke, depression, anxiety and premature death.
The mortality impact of social disconnection is comparable to mortality caused by smoking up to 15 cigarettes a day. There is even greater than that associated with obesity and physical inactivity.
Marketers need to focus on channels like podcasts, live shopping, gaming, Reddit, and subscriber-based content platforms to help people feel less lonely and more connected.
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