#media-channels

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Marketing
fromForbes
1 week ago

Creator Commerce Is Evolving, And Brands Need To Accommodate It

Creators function as trusted media channels driving sales, with 84% of consumers trusting brands sharing creator content more than standard advertising.
Marketing
fromExchangewire
5 months ago

Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025

UK marketing budgets rose for a second consecutive quarter to a net +3.6% in Q3 2025 amid economic caution and shifting channel priorities.
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