The Drum1 month agoMarketingInside Schneider Electric's B2B campaign to turn Unsung Heroes into Impact MakersTransforming unsung heroes into impact makers by creating bespoke content that resonates with the target audience. [ more ]
Adweek1 month agoMarketingThe Loneliness Epidemic: What Marketers Need to KnowLoneliness epidemic exacerbated by pandemic; affects society and health greatly. [ more ]
AdExchanger2 months agoMarketingP&G Is Spending More For Paid; If It Ain't Broke, Don't Flix It | AdExchangerInvestors are cautious about P&G's marketing budget increase amid challenges in the market and shifting media channels. [ more ]
Exchangewire3 months agoMarketingMaximising Your Brand Marketing Strategy Around Major Sporting Events - Q&A with Katie Arena, ClinchBrands face challenges around creative guidelines and real-time activations during major sports events. Management of different regions and media channels can be daunting for brand marketers. [ more ]
Entrepreneur3 months agoPodcast3 Ways to Get the Most Out of a Podcast Guest Appearance | EntrepreneurBeing a podcast guest is a sign of success in the current marketplace. Preparation is key to making the most of a podcast appearance. [ more ]
Exchangewire7 months agoMarketingHawk, an Azerion Company, Launches New Omnichannel Targeting Solution in Partnership With Samba TVHawk has partnered with Samba TV to provide advertisers with access to Samba TV's Geo Audience data and insights for better omnichannel targeting. The partnership will initially roll out in the UK, followed by France and Germany. Advertisers can optimize targeting at a geographical level and achieve incremental reach by activating across other media channels. [ more ]
EMARKETER3 weeks agoMarketingTraditional search will draw the largest amount of US ad dollars in 2024Traditional search ad spending to lead US ad dollars at $90.73 billion in 2024. Advertisers will spend more on social networks than traditional search by 2026. [ more ]