Jonathan Izzard suggests a category for the least cringe-worthy AI-inspired initialism, with Lunchables' 'AI v KI' campaign named as the winner. The award reflects the challenge of avoiding cliches in AI-related marketing strategies.
Maddy Franklin advocates for a category honoring the best use of gen Z slang in marketing, with Lyft's campaigns highlighted as winners for handling the trend effectively. The focus is on staying relevant and engaging with younger audiences through language.
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