Affiliate and influencer marketing have converged into a holistic solution reshaping performance marketing over the past two decades. The evolution spans from publishers driving commissions in the early stages to the focus on micro-influencers generating relatable and cost-effective user-generated content.
The rise of social media democratized influence, allowing for the monetization of large organic followings through both influencer and affiliate marketing models. Brands transitioned to 'pay per post' and product seeding strategies to leverage the creative content produced by influencers for their paid media campaigns.
The contemporary scene sees the social commerce boom, with platforms like TikTok Shop transforming e-commerce by offering a native affiliate system. This advancement empowers brands to manage customer acquisition costs efficiently by providing influencers with sales commissions and free product samples.
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