Australians and New Zealanders, traditionally seen as tech innovators, lag behind Asian countries in digital commerce, spending less online and being less engaged with social commerce.
The Future Shopper APAC study exposes a misalignment for Australia and NZ, showing they align more with Western behaviors than the progressive shopping trends seen in Asia.
Despite being called 'Online Opportunity Economies,' Australians and New Zealanders are not leveraging digital commerce trends as effectively as shoppers in advanced Asian markets.
Less than half of Australians have made purchases via social media, while over 94% of shoppers in China and Thailand have embraced these platforms.
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