The Drum Network Podcast: How CMOs can set their influencer marketing strategies

Despite regular think-pieces prematurely announcing the death of the influencer, growth in the influencer marketing industry shows no signs of slowing - with estimates of its annual global value reaching as high as $24bn.

But how to navigate that richly varied landscape? How can brand marketers and CMOs move the influencer channel to the center of their marketing strategy?

Read at The Drum