Programmatic out-of-home (OOH) combines the emotional staying power and captivating formats that have long made OOH an advertising staple, with the efficiency, precision, and measurement capacities of the advanced digital channels that buyers' are activating today.
Advertisers are gravitating towards programmatic DOOH as they seek to connect with audiences who are tired of tiny, invasive ads in cluttered environments such as display, search and social.
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