Trip itineraries should strike a balance between work and play. "There are plenty of influencers that just want to have a lot of fun, but... they are running these as businesses, so they are not just trying to go have a party," Wray said. "They're trying to learn, connect and further their businesses." This insight illustrates that professional influencers value opportunities for growth, not just leisure.
"Brands should take into account that meeting other influencers is great, but they forget the importance of aligning with decision-makers and influential figures in the industry," Haith noted. This highlights the importance of strategic networking on influencer trips, indicating that direct connections can lead to meaningful collaborations.
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