The creator economy is hitting an inflection point heading into 2025: TikTok is in the throes of a potential extinction event that could reshape its landscape.
TikTok has become the engine for countless e-commerce startups, with TikTok Shop driving $100 million in sales on Black Friday alone, surpassing traditional retail giants.
Creators fear being pushed out due to increased competition and algorithmic changes on platforms, while venture capital interest is cooling despite still flowing into specific sectors.
The potential TikTok ban looms large, threatening to upend the platform that serves as the heartbeat of internet culture and influencer marketing.
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