Over the last 12 months, senior marketers including Starbucks' Brady Brewer and GE's Linda Boff have made the leap from CMO to chief executive officer (CEO). This transition reflects a notable trend of highly experienced CMOs taking on leadership roles, emphasizing the importance of their marketing insights in driving overall business growth.
Ewan McIntyre, vp analyst and chief of research at Gartner, emphasized that this shift isn’t merely a trend but signifies that CMOs are becoming integral to company leadership. He pointed out that these are ‘highly mature’ marketers who are focused on customer growth and have proven the capacity to lead at a larger scale.
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