The Chilean beer brand Cerveza Cristal's integration ad campaign from the early 2000s has created quite a buzz around advertising and entertainment channels recently.
The recent pop-cultural resurgence of the campaign has inspired a universe of meme content, providing organic buzz for the Cerveza Cristal brand.
The original campaign won industry awards but was withdrawn after challenges from Lucasfilm, as it misrepresented the original intent of the scenes.
The memeification of the campaign showcases the clever blend of entertainment and advertising, now providing buzz in the digital era.
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