#cerveza-cristal

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The Drum
1 month ago
Marketing

The Cerveza Cristal effect: What happens when memes and brands entwine

The Cerveza Cristal meme has resurfaced and gained popularity, showcasing the integration of ad campaigns into the original Star Wars trilogy.
The original campaign from the early 2000s was both praised and criticized, leading to its withdrawal due to concerns by Lucasfilm. [ more ]
AdExchanger
1 month ago
Marketing

The Viral Cerveza Cristal Ads Were Funny - But They're Also A Cautionary Tale For CTV Advertising Ambitions | AdExchanger

Hilarious and viral Chilean TV ad campaign from 2003 involving Cerveza Cristal beer
Cautionary tale for ad tech vendors in the context of CTV advertising [ more ]
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