The cases for and against the CMO role
Briefly

from Digiday5 months ago
Nike's CEO recently emphasized the power of "impactful storytelling" and "brand distinction," suggesting that robust brand advertising drives significant consumer connection and business growth.
Digidayhttps://digiday.com/marketing/the-cases-for-and-against-the-cmo/
Various CEOs, including those from PepsiCo and Unilever, have credited their CMOs for being crucial in turning profitable quarters, recognizing marketing as a vital capital investment.
Digidayhttps://digiday.com/marketing/the-cases-for-and-against-the-cmo/
Read at Digiday
#cmo #business-strategy #corporate-governance #brand-management
[
|
]