When you break a brand away from an operating company, you take away the overhead, which gives the companies the ability to make more money. Then you go to the best-in-class partners who are experts in that category. So we buy the IP, license it out, spend a load on marketing and create the best social media platform.
They are the dealmakers of the moment - stepping in just as the pandemic, e-commerce and the decline of department stores caused the traditional retail business model to not just fray, but disintegrate.
The retail sales generated by just the big three management firms - Authentic, WHP, and Marquee - represent almost $45 billion. In the next five years, that $45 billion will be over $100 billion.
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