The appeal of free money: 8 reasons retailers need a digital coupon strategy
Briefly

In today’s competitive retail environment, every dollar counts—not just for consumers but for retailers as well. Digital coupons have emerged as a powerful tool, enabling retailers to connect with savvy shoppers seeking savings while enhancing the shopping experience.
Digital coupons represent a strategic avenue for increasing sales. By offering targeted deals, retailers can encourage customers to make purchases they might not have considered otherwise, leading to significantly greater engagement.
A recent study shows that 38% of American consumers buy more than they intended when they have a coupon; 67% will make an unplanned purchase because of a coupon, highlighting the impact of targeted offers.
Digital coupons eliminate the hassle of paper coupons, which can easily be forgotten at home. Customers can access and redeem offers seamlessly, empowering them to enjoy their shopping experience without the anxiety of overspending.
Read at Grocery Dive
[
|
]