Consecutive bombshell reports over the past year demonstrate that marketers could be a lot more proactive about reducing waste in their programmatic supply chains.
The ANA has confirmed with Digiday that it is kicking off a further transparency initiative, or 'programmatic benchmarking report,' that aims to help its members better account for their media spend.
#programmatic-advertising #digital-marketing #media-spending #transparency-initiative #marketing-trends
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