Retail media represents an $8.5 billion opportunity for U.S. grocery retailers in 2024, and executives are moving decisively to capture their share.
97% of grocers plan to deploy white-label or third-party solutions to deploy a retail media platform, recognizing the urgency and complexity of building competitive capabilities.
Kroger Precision Marketing, built on the company's data analytics, was ranked as the best retail media network for audience targeting and measurement capabilities.
Innovations such as connected digital screens and loyalty-driven data analytics will enable grocers to offer highly personalized shopper experiences and targeted advertising.
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