"In today's competitive landscape, failing to engage effectively on a local level can hinder growth and limit potential," said SOCi Director of Market Insights Damian Rollison.
Localized digital marketing represents a $54.1 billion opportunity, and capitalizing on it is no longer as easy as contacting the local phone book publisher.
The average brand doesn't appear in three out of four local sources, ignores half of its online reviews and leaves 90% of customer questions and engagements unanswered.
SOCi released its annual Local Visibility Index 2024, which looks at how well businesses across the U.S. use digital marketing opportunities to meet local customers.
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