The 5 U.S. brands are using purpose and community building to connect with consumers
Briefly

Dutch emphasizes entertaining, pet-centric content while advocating for nationwide telehealth regulation, demonstrating its commitment to community and purpose in the online veterinary space.
Big Fig empowers plus-size consumers by addressing stigmatized topics and showcasing diverse models, building a supportive community through initiatives like the Big Fig Collective.
Clarins promotes sustainable beauty through natural plant extracts, gaining popularity by leveraging viral social media campaigns, demonstrating effective engagement with Gen Z beauty enthusiasts.
Brands recognized in 2024 exhibit creative storytelling and a commitment to inclusivity, inspiring consumers through innovative products while fostering community connections.
Read at Fast Company
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