Council Post: Why You Should Never Compromise On BrandPerformance marketing focuses on short-term gains but can undermine long-term brand integrity and consumer connections.
The 5 U.S. brands are using purpose and community building to connect with consumersBrands are celebrated for emphasizing purpose and community while delivering innovative products.Creative storytelling and inclusivity are crucial for connecting with consumers.
yves behar and rossinavi reveal hybrid-electric catamaran superyacht solsea' at design miamiSolsea aims to connect consumers with manufacturers through a digital database introduced at Design Miami 2024.
How TikTok is transforming brand advertising | MarTechTikTok is revolutionizing brand advertising, integrating storytelling and engagement for significant business growth.
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winnersInnovative brand engagement trends include interactive experiences, emotional storytelling, and data-driven personalization to build authentic connections with consumers.
7 Innovative Holiday Marketing Ideas to Help Your Brand Stand Out | EntrepreneurHoliday marketing should focus on creating memorable connections with audiences beyond the shopping rush.Innovative holiday marketing ideas are essential for brands to differentiate themselves during the competitive season.
How TikTok is transforming brand advertising | MarTechTikTok is revolutionizing brand advertising, integrating storytelling and engagement for significant business growth.
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winnersInnovative brand engagement trends include interactive experiences, emotional storytelling, and data-driven personalization to build authentic connections with consumers.
7 Innovative Holiday Marketing Ideas to Help Your Brand Stand Out | EntrepreneurHoliday marketing should focus on creating memorable connections with audiences beyond the shopping rush.Innovative holiday marketing ideas are essential for brands to differentiate themselves during the competitive season.
Brewbound Podcast: When to Refresh, Rebrand or Stand Pat with CODO Design's Isaac ArthurRefreshing packaging and branding is essential for breweries to remain relevant.Some iconic brands may not need drastic changes, leveraging nostalgia.
No one cares about your company's mission statement. Leaders, focus on this insteadMission statements often waste time and fail to connect; origin stories are far more effective in communicating values and building consumer relationships.
Andrew Tindall's H.O.T. S.H.I.T. list: 2024's 11 most effective ads so farCreative awards are essential in advertising but should align with business results to be sustainable.