#consumer-connection

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Brewbound
2 weeks ago
Beer

Brewbound Podcast: When to Refresh, Rebrand or Stand Pat with CODO Design's Isaac Arthur

Refreshing packaging and branding is essential for breweries to remain relevant.
Some iconic brands may not need drastic changes, leveraging nostalgia. [ more ]
Fast Company
1 month ago
Mission District

No one cares about your company's mission statement. Leaders, focus on this instead

Mission statements often waste time and fail to connect; origin stories are far more effective in communicating values and building consumer relationships. [ more ]
The Drum
1 month ago
Marketing

Andrew Tindall's H.O.T. S.H.I.T. list: 2024's 11 most effective ads so far

Creative awards are essential in advertising but should align with business results to be sustainable. [ more ]
ReadWrite
9 months ago
Marketing

How to Safeguard Your Brand Against Economic Downturn

In times of economic downturn, marketing budgets are often the first to be cut.
Brands can build a safety net by investing in owned assets and using behavior data to connect with consumers. [ more ]
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