Retail media networks are thriving, with over 250 existing in the U.S. and forecasted spending reaching $65 billion by 2025. Professionals seeking to enhance their expertise in this evolving ecosystem face challenges due to a lack of accessible educational resources. Organizations like the Digital Shelf Institute are stepping up to address this gap by offering useful content such as webinars and reports, which aim to assist brands and retailers in optimizing their strategies within the retail media framework. Knowledge sharing in this sphere is critical as the complexity of the media landscape continues to rise.
The retail media landscape is rapidly evolving, with over 250 networks in the U.S. alone and projected spending reaching $65 billion by 2025.
Organizations are striving to provide accessible, high-quality educational resources to bridge the knowledge gap in the retail media ecosystem.
The Digital Shelf Institute offers valuable learning opportunities, such as reports and webinars, to help brands navigate the complexities of retail media.
Emerging learning resources from DSI and others focus on practical strategies, emphasizing the connection between product detail pages and advertising performance.
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