Political advertising impacts all media for all clients, not just during election cycles but across all marketing efforts.
We've built dashboards and technology that allow us to track not just how candidates are performing but how market sentiments are shifting, almost in real-time.
One critical takeaway for brands is the impact of political advertising on market saturation. During election cycles, key battleground states like Arizona, Nevada, and Pennsylvania see a deluge of political ads, which can lead to commercial messages being drowned out.
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