#media-campaigns

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#data-security
Marketing tech
fromEMARKETER
2 months ago

Marketers embrace AI in the campaign process while struggling to navigate its complexity

Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.
Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
Marketing tech
fromEMARKETER
1 month ago

Publishers lead the pack in AI adoption for media campaigns

Only 30% of ad professionals have fully adopted AI across media campaigns, signaling a lag in industry-wide adoption.
Marketing tech
fromEMARKETER
2 months ago

Marketers embrace AI in the campaign process while struggling to navigate its complexity

Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.
Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
Marketing tech
fromEMARKETER
1 month ago

Publishers lead the pack in AI adoption for media campaigns

Only 30% of ad professionals have fully adopted AI across media campaigns, signaling a lag in industry-wide adoption.
more#data-security
#iab-report
Artificial intelligence
fromAdweek
2 months ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
Artificial intelligence
fromAdweek
2 months ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
more#iab-report
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