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Artificial intelligence
fromAdweek
1 month ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
fromMarketing Dive
1 month ago
Artificial intelligence

IAB: AI adoption for campaigns lags amid data, transparency concerns

Only 30% of agencies, brands, and publishers have integrated AI across their media campaigns, with significant concerns about data quality and transparency.
Artificial intelligence
fromAdweek
1 month ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
fromMarketing Dive
1 month ago
Artificial intelligence

IAB: AI adoption for campaigns lags amid data, transparency concerns

Only 30% of agencies, brands, and publishers have integrated AI across their media campaigns, with significant concerns about data quality and transparency.
more#iab-report
fromThe Drum
11 months ago
Marketing

The $3bn question: What brands can learn from political campaigns

Political advertising impacts all media efforts, influencing brands beyond election cycles with real-time strategies and demographic targeting.
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