Temu's massive ad spend on platforms like Meta has made it one of the top revenue advertisers in 2023, aiming to dominate the U.S. retail market with aggressive marketing tactics.
Consumers are enticed by Temu's low-price allure, fueling a reported $3 billion in revenue in the first half of 2023 and an expected $6 billion for the year.
Temu's strategy to outspend competition in advertising is disrupting the ecommerce space, affecting competitors' revenue and advertising effectiveness.
Viral Marketing Stars CEO Katya Varbanova highlights the approach of 'Outspend your competition, and you'll have no competition,' reflecting Temu's aggressive advertising strategy.
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