Teads' exclusive partnership with VIDAA USA enhances omnichannel advertising, allowing brands to engage audiences through high-quality CTV native display inventory across multiple countries.
Guy Edri of VIDAA emphasizes that their role is to enable sustainable growth through partnerships rather than competition, highlighting the win-win cooperation with Teads.
Teads is excited to expand its CTV inventory in collaboration with VIDAA, aiming for a unified approach to digital and TV advertising for brands.
The interest in CTV native display formats stems from their premium quality, allowing brands to reach audiences who avoid ad-supported content, exemplified by Southwest Airlines' campaign.
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