Taco Bell's retirement community-inspired activation 'The Cantinas' aims to solidify its position as a lifestyle brand, leveraging constant new menu drops and experiential marketing to engage customers.
Etsy's 'Keep Commerce Human' campaign promotes the special charm of handmade gifts over AI-made, emphasizing human connection in e-commerce.
Experiential marketing is the current trend post-pandemic, with brands like Taco Bell focusing on shock value to stand out in a saturated market.
Etsy's new ad series questions the uniqueness of human-made gifts over AI-produced items, catering to consumers seeking authenticity in their purchases.
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