Meghan Farren has been appointed President of Taco Bell North America, effective February 10. She previously excelled in various leadership roles at KFC UK and Ireland, notably leading a successful multi-year turnaround as Chief Marketing Officer. Under her leadership, KFC experienced significant brand enhancement and sales growth. She succeeds Scott Mezvinsky, newly promoted to KFC U.S. CEO. Farren will manage Taco Bell, a key growth driver for Yum Brands, which recently reported a 4% increase in same-store sales despite challenges faced by other chains. Her experience is expected to further enhance Taco Bell's market position.
"Farren has had 'tremendous impact' on KFC's business, particularly through a multi-year turnaround, transforming it into a modern brand while delivering same store sales and profit growth."
"Farren will oversee a business that is well positioned for further sales and growth in the U.S., which is one of parent company Yum's biggest growth drivers."
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