"By rolling out the Smart Video Everywhere program, we're solving the complex challenge of reaching consumers across their entire video journey - whether they're streaming at home, commuting, shopping, or consuming content on-the-go," said Jonathan Gudai, CEO of Adomni, in a release.
"The video channel isn't really just one channel. People consume video content at home on streaming TV and on the go on mobile devices...They'll jump agnostically from Amazon Prime to YouTube to find the content that engages them."
Adomni's new solution aims to integrate all stages of the consumer journey across various platforms, from CTV and online video to DOOH, to provide holistic access for advertisers.
The unified cross-channel buying feature of Smart Video Everywhere allows advertisers to access a wide range of premium inventory, including platforms like Netflix, Amazon Prime Video, and YouTube.
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