Tackling video marketing fragmentation | MarTechAdomni's Smart Video Everywhere addresses fragmented video marketing by offering unified access to diverse digital and out-of-home video platforms.
Rethinking media mix modeling for today's complex consumer journey | MarTechBrands must adapt their media strategies to address the complexity of modern consumer journeys.Emerging media channels offer untapped opportunities for meaningful brand engagement.
3 ways to connect with consumers during today's complex journeys | MarTechThe traditional linear consumer journey is obsolete, with a need for data-driven marketing strategies to meet consumer needs effectively.
How to leverage an omnichannel advertising approach to turn brand awareness into loyal customersOmnichannel marketing enhances consumer relevance and loyalty throughout the purchase journey.
Rethinking media mix modeling for today's complex consumer journey | MarTechBrands must adapt their media strategies to address the complexity of modern consumer journeys.Emerging media channels offer untapped opportunities for meaningful brand engagement.
3 ways to connect with consumers during today's complex journeys | MarTechThe traditional linear consumer journey is obsolete, with a need for data-driven marketing strategies to meet consumer needs effectively.
How to leverage an omnichannel advertising approach to turn brand awareness into loyal customersOmnichannel marketing enhances consumer relevance and loyalty throughout the purchase journey.
How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-EndMarketing should focus on creating lasting consumer relationships, not just driving purchases.
Google Expands Advertising Into AI Search EngineAds in the new AI Overview interface will revolutionize search advertising experience.
Privacy, platforms & power shifts: 3 trends reshaping marketing and measurementConsumers navigate a fragmented, multi-touchpoint journey, demanding a holistic measurement approach.Shift towards social media for ad spend due to its effectiveness in creating multi-touchpoint experiences.
Affiliate marketing is a full funnel solutionAffiliate marketing offers an alternative avenue for marketers to drive conversions and enhance brand presence across the consumer journey.Affiliate marketing allows brands to engage with audiences at all stages of the funnel and can help offset the costs of operating in other paid sales and marketing channels.