#consumer-journey

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The Drum
1 month ago
Marketing

Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement

Consumers navigate a fragmented, multi-touchpoint journey, demanding a holistic measurement approach.
Shift towards social media for ad spend due to its effectiveness in creating multi-touchpoint experiences. [ more ]
Retail Dive
3 months ago
Marketing

Affiliate marketing is a full funnel solution

Affiliate marketing offers an alternative avenue for marketers to drive conversions and enhance brand presence across the consumer journey.
Affiliate marketing allows brands to engage with audiences at all stages of the funnel and can help offset the costs of operating in other paid sales and marketing channels. [ more ]
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