#consumer-journey

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#algorithmic-personalization #media-fragmentation #brand-performance #social-commerce
Marketing
fromThe Drum
3 days ago

'Butterfly effect' customer journeys: how algorithms change everything

Algorithm-driven personalization and fragmented media consumption cause small campaign changes to produce large, unpredictable effects across the consumer journey, complicating targeting and brand outcomes.
E-Commerce
fromForbes
1 month ago

The Retail Disconnect: Why Today's Consumer Journey Feels Out Of Sync

Retail websites often feel sterile compared to immersive social shopping, creating friction that disrupts the consumer journey and reduces conversion and trust.
fromwww.socialmediatoday.com
3 months ago

TikTok Publishes New Report on How to Improve Marketing Attribution and Focus

The report examines the evolving path to purchase and how marketing measurement fits within it, highlighting the failings of most attribution models. Last-touch attribution, while comfortable, simplifies complex consumer journeys into misleading conclusions about effectiveness.
Marketing
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