Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
Briefly

"They want alternatives. They've maxed out Google and Facebook, not because their threshold for margin is tapped, but the way most spend on Google and Facebook, they will spend, and spend, and spend, and they stop because it gets expensive."
"Abby is designed to take the pain points out of advertising for busy, resource-sapped business owners who aren't necessarily familiar with the latest marketing jargon - like CPAs or CPCs."
Read at Business Insider
[
|
]