Sundance Needs to Market to a New Audience as Attendees Age
Briefly

Its 2023 festival was the first time the Sundance Institute realized it had significant traction with people between 18 and 34.
"That next aspiring class of filmmakers that Sundance wants to amplify? Those individuals live in digital and social channels," said Tom Dunlap, chief content officer at Superbloom.
Read at Adweek
[
add
]
[
|
|
]