4 marketing 'jobs to be done' being transformed by genAI | MarTechGenerative AI is reshaping how marketing teams operate, driving efficiency and understanding of customer behavior.
'Agencies are behind clients': David Jones on The Brandtech Group's plan for generative AIGenerative AI is revolutionizing marketing, providing a competitive edge by producing content faster, with better performance, and at reduced costs.
Council Post: Navigating The Future: How GenAI Is Transforming Marketing TeamsGenerative AI is dramatically reshaping marketing teams by promoting efficiency, integration, and the emergence of new roles.
AI transformation: How to prepare your marketing team | MarTechSuccessful AI adoption in marketing requires a people-focused approach alongside technology implementation.
Meta and Deloitte Execs Break Down GenAI in Marketing and How It Will Disrupt the Future of Digital MediaAI will disrupt industries but can increase efficiency by 200%.
Council Post: What To Know About Using A GenAI Co-MarketerMarketers can leverage generative AI for improved efficiency and conversion effectiveness.
4 marketing 'jobs to be done' being transformed by genAI | MarTechGenerative AI is reshaping how marketing teams operate, driving efficiency and understanding of customer behavior.
'Agencies are behind clients': David Jones on The Brandtech Group's plan for generative AIGenerative AI is revolutionizing marketing, providing a competitive edge by producing content faster, with better performance, and at reduced costs.
Council Post: Navigating The Future: How GenAI Is Transforming Marketing TeamsGenerative AI is dramatically reshaping marketing teams by promoting efficiency, integration, and the emergence of new roles.
AI transformation: How to prepare your marketing team | MarTechSuccessful AI adoption in marketing requires a people-focused approach alongside technology implementation.
Meta and Deloitte Execs Break Down GenAI in Marketing and How It Will Disrupt the Future of Digital MediaAI will disrupt industries but can increase efficiency by 200%.
Council Post: What To Know About Using A GenAI Co-MarketerMarketers can leverage generative AI for improved efficiency and conversion effectiveness.
Publicis Groupe acquires influencer-marketing giant InfluentialPublicis Groupe acquires Influential, the largest influencer marketing company, for $500 million, aiming to leverage Epsilon's consumer insights for effective influencer connections.
Amy Armstrong Joins Publicis In New CRO RoleAmy Armstrong joins Publicis Groupe as chief revenue officer to integrate and enhance its media capabilities through a cohesive platform.
Publicis Groupe acquires influencer-marketing giant InfluentialPublicis Groupe acquires Influential, the largest influencer marketing company, for $500 million, aiming to leverage Epsilon's consumer insights for effective influencer connections.
Amy Armstrong Joins Publicis In New CRO RoleAmy Armstrong joins Publicis Groupe as chief revenue officer to integrate and enhance its media capabilities through a cohesive platform.
How AI Is Transforming Marketing Strategies in 2024?AI is transforming marketing by enabling personalized campaigns and more efficient marketing strategies.
Council Post: Adapt Or Disappear: Why CMOs Must Rethink Their Strategy For AI-Driven Search NowMarketers must adapt to changing consumer behavior driven by AI and social media, moving away from traditional search strategies.The rise of conversational AI and social media is reshaping consumer information-seeking behaviors.
How AI Is Transforming Marketing Strategies in 2024?AI is transforming marketing by enabling personalized campaigns and more efficient marketing strategies.
Council Post: Adapt Or Disappear: Why CMOs Must Rethink Their Strategy For AI-Driven Search NowMarketers must adapt to changing consumer behavior driven by AI and social media, moving away from traditional search strategies.The rise of conversational AI and social media is reshaping consumer information-seeking behaviors.
How CEO Chris Jones led Space & Time's pivot to become a 'growth marketing agency'Chris Jones transformed Space & Time into a growth marketing agency, achieving resilience and revenue growth in a challenging landscape.
Lego considers bringing more media in-house after appointing Publicis One to handle global mediaLego is enhancing in-house media buying capabilities as part of a marketing transformation effort.
How CMOs are redefining their strategic impactMarketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.
Publicis Groupe acquires influencer-marketing giant InfluentialPublicis Groupe acquires Influential, enhancing influencer marketing capabilities and tapping into the growing importance of influencer marketing in the advertising industry.
11 things we heard at Google's Measurement & Effectiveness SummitAI is transforming marketing and requires partnerships and communication to thrive.
Brands, Meet Creators: Cannes Lions Builds Bridge To Creator EconomyCannes Lions introduces LIONS Creators to embrace the rising creator economy.