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fromThe Drum
3 weeks ago

It's not AI or Ads - it's AI AND Ads

As Alex Kantrowitz of Big Technology likes to say, what often gets lost in these debates is the nuance - so let's parse the rhetoric from reality. At the extremes, two scenarios could play out: Firstly, in a world where AI agents facilitate critical moments of truth for consumers making decisions about brands, products, and services - and immediately execute transactions - advertising becomes obsolete.
Marketing tech
Marketing
fromForbes
1 month ago

Breaking The Mold: How To Become A Transformational CMO, Part 2

CMOs must earn transformational leadership by mastering business operations, using data-driven insights to drive revenue-focused strategies and align sales, product, and marketing.
Marketing
fromForbes
1 month ago

Why Your Best Marketers Are Secretly Struggling With AI (And How To Fix It)

Senior marketers need permission and psychological safety to learn AI; structured training unlocks significant productivity gains and improved job performance.
fromMarTech
1 month ago

Why process-only or tech-only fixes never solve your toughest problems | MarTech

The execs kick things off: Why are we here? What will this achieve? Then the consultants descend. Let the process mapping begin. Swim lanes. Handoff points. Decision makers. Stakeholders. RACI charts. Today is all about people and process. The message is clear: fix the people side first - because until you do, no technology will save you. No more silos. No more pain points. Content, data and insights delivered on time and on spec.
Marketing tech
Marketing
fromMarTech
2 months ago

Operationalizing generative AI for marketing impact | MarTech

Generative AI is revolutionizing marketing by embedding capabilities within the marketing ecosystem, leading to greater efficiency and effectiveness.
Marketing tech
fromHackernoon
1 year ago

How I Aligned B2B Marketing & Sales Tech in Germany-and 4X'd Our Digital Growth | HackerNoon

Marketing should evolve with digital trends and integrate effectively with sales for growth.
Marketing tech
fromThe Drum
5 months ago

Can AI help secure marketing's reputation as a catalyst for growth at C-suite level?

AI is transforming marketing's creative execution and its role in business, requiring a strategic partnership between marketers and other departments.
Marketing tech
fromHubspot
6 months ago

AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing

AI agents are transforming marketing by managing user journeys autonomously, necessitating a strategic shift for brands.
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