fromThe Drum
6 days agoIt's not AI or Ads - it's AI AND Ads
As Alex Kantrowitz of Big Technology likes to say, what often gets lost in these debates is the nuance - so let's parse the rhetoric from reality. At the extremes, two scenarios could play out: Firstly, in a world where AI agents facilitate critical moments of truth for consumers making decisions about brands, products, and services - and immediately execute transactions - advertising becomes obsolete.
Marketing tech