MarTech2 weeks agoArtificial intelligenceAI transformation: How to prepare your marketing team | MarTechSuccessful AI adoption in marketing requires a people-focused approach alongside technology implementation. [ more ]
Variety3 weeks agoArtificial intelligenceMeta and Deloitte Execs Break Down GenAI in Marketing and How It Will Disrupt the Future of Digital MediaAI will disrupt industries but can increase efficiency by 200%. [ more ]
siliconvalleyjournals.com1 month agoMarketingAccenture completed the acquisition of UnlimitedUnlimited acquisition strengthens Accenture Song in marketing and generative AI Enhanced capabilities in customer engagement and personalized experiences [ more ]
Forbes2 months agoArtificial intelligenceCouncil Post: Why Generative AI Isn't Just About Creating Marketing ContentGenerative AI is transforming marketing with personalized content. AI can augment creativity and improve idea quality. [ more ]
The Drum2 weeks agoMarketing11 things we heard at Google's Measurement & Effectiveness SummitAI is transforming marketing and requires partnerships and communication to thrive. [ more ]
The Drum1 month agoMarketingPrivacy, platforms & power shifts: 3 trends reshaping marketing and measurementConsumers navigate a fragmented, multi-touchpoint journey, demanding a holistic measurement approach. Shift towards social media for ad spend due to its effectiveness in creating multi-touchpoint experiences. [ more ]
The Drum1 month agoMarketingPrivacy, platforms & power shifts: 3 trends reshaping marketing, measurement & connecting the funnelThe rise of dynamic consumer journey demands holistic measurement. Ad dollars shifting to social media lead to more multi-touchpoint experiences. [ more ]
Digiday2 months agoMarketingWTF is cheap reach?Advertisers are cautioned against 'cheap reach' in digital ad inventory. Influencer agencies preparing for potential TikTok ban with contingency plans. [ more ]
Adweek3 months agoMarketingSundance Needs to Market to a New Audience as Attendees AgeThe Sundance Institute has seen a significant increase in Instagram followers as it targets millennials and Gen Z. The festival has embraced a marketing transformation to appeal to a younger audience and has focused on social media as part of its strategy. [ more ]
MarTech2 months agoArtificial intelligenceMarTech in 2024: Who will be the enterprise and vendor winners and losers? | MarTechAI technology is becoming enterprise-ready for enhancing customer experience and driving revenue. 2024 is focused on preparation for utilizing AI-enabled applications to transform marketing strategies and ensure data accuracy. [ more ]