The article discusses the author's experience as the Director of Global Marketing and Sales Technology at a traditional industrial company in Germany. Initially facing an outdated marketing setup, the author highlights the challenge of bridging the divide between Marketing and Sales, transforming stagnant practices into effective digital strategies. By introducing a dedicated inbound blog using HubSpot while navigating existing constraints, the company saw substantial growth in web traffic and improved lead generation capabilities, ultimately revolutionizing how marketing operates within the corporation.
We built a dedicated inbound blog and lead engine using HubSpot, while keeping the corporate site on Episerver, resulting in significant traffic growth and effective lead generation.
Marketing isn't about print flyers-it's about data, digital presence, and pipeline building, emphasizing the need for modern practices in a traditionally outdated environment.
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