According to a leading event sponsorship company, Sponsor United, the ROI in sponsorships isn't just about financial return. Sponsorship ROI encompasses a broad spectrum of benefits from enhanced brand exposure, brand awareness, and audience engagement to stronger business relationships and improved brand loyalty.
Sponsoring in-person events, such as trade fairs, conferences, award ceremonies, and seminars, can increase brand awareness and create a positive impression of a brand and its products or services among its target market.
Unlike more immediate marketing, such as digital advertising, event sponsorship does not necessarily guarantee instant leads, but there are other reasons why brands are increasingly choosing this method.
With events teams expecting a 10% increase in attendees this year and 86.4% of organizers planning to maintain or increase their events in 2024, in-person events are thriving.
Collection
[
|
...
]