Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposureEmerging brands prefer sponsoring larger events over standalone pop-ups due to budget constraints.
From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival SeasonBeauty brands pivot towards music festivals for marketing post "festival fashion" era.
Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposureEmerging brands prefer sponsoring larger events over standalone pop-ups due to budget constraints.
From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival SeasonBeauty brands pivot towards music festivals for marketing post "festival fashion" era.
Successful event sponsorship: Events that drive customer acquisitionEvent sponsorship offers broad benefits beyond financial returns, enhancing brand exposure, loyalty, and audience engagement.
SaaS Marketing Tips To Launch Your LMS Into The StratosphereIncreased brand exposure is crucial in SaaS marketing to ensure recognition and recall occur before potential customers are in the market.
Successful event sponsorship: Events that drive customer acquisitionEvent sponsorship offers broad benefits beyond financial returns, enhancing brand exposure, loyalty, and audience engagement.
SaaS Marketing Tips To Launch Your LMS Into The StratosphereIncreased brand exposure is crucial in SaaS marketing to ensure recognition and recall occur before potential customers are in the market.
'No eggs, no bread, just lots of wins' - Vuelta a Espana peloton pedals through hypermarket for race's latest wacky startThe Vuelta a España uniquely started Stage 6 inside a Carrefour hypermarket, illustrating its unconventional approach to race events.
SoFi Stadium embraces hosting high school football gamesSoFi Stadium aims to integrate high school football into its events, fostering community and providing schools with financial benefits.
'No eggs, no bread, just lots of wins' - Vuelta a Espana peloton pedals through hypermarket for race's latest wacky startThe Vuelta a España uniquely started Stage 6 inside a Carrefour hypermarket, illustrating its unconventional approach to race events.
SoFi Stadium embraces hosting high school football gamesSoFi Stadium aims to integrate high school football into its events, fostering community and providing schools with financial benefits.
SF's 6th Annual Oktoberfest by the BeachThe 6th Annual Oktoberfest by the Beach in San Francisco will be a celebration of Bavarian culture with music, dancing, and contests.
X Shares Insights into Olympics EngagementBrands can leverage X's Trend Genius ad offering to align their ads with trending topics during events like the Opening Ceremony.
Shining stars: Schneps Media recognizes remarkable Healthcare Heroes - QNSRecognizing healthcare leaders at annual 'Health Care Heroes' event.
Shakira surprises crowds at Coachella with announcement of new world tourEvents like Coachella showcase the power of brand partnerships, with companies leveraging the massive audience for promotion.
NBC has cleared over $1 billion in ad sales for 2024 Summer OlympicsNBC has sold $1.2 billion in advertising for the 2024 Summer Olympics in Paris, $350 million from new advertisers.Digital advertising revenue for the Olympics has set a new record, with specific events' ad inventory already sold out.
Spotify Unveils Spotify Live Experiences, Its First Events Sponsorship ProductSpotify introduces Live Experiences for brand integration at events.Events sponsorships aim to enhance advertiser interactions with Spotify's community.
Council votes to aid Blues on the Green, explore more event sponsorships - Austin MonitorReviving Blues on the Green concert series in Zilker ParkCity Council exploring financial support and possible co-sponsorship of other events