For us, it's about how we monetize the podcaster's audience. This involves creating solutions that meet audiences where they are, whether that's on a podcast app, YouTube, or even TikTok.
Anybody can get traffic. You can go buy traffic... but it's incredibly difficult to get and build an audience over time.
This distinction between did a file land on somebody's device versus did anybody actually spend time with this? Did they listen for 10 seconds? Did they listen for five minutes?
We look at TikTok as a big platform for promotion to gain audience. But it's not RSS. It works in a different way.
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